MLS on NBC x Black Flag

I still can't get over how much I love this ad. Black Flag the iconic hardcore band in an MLS ad. I think it's great, maybe its pandering but as a lover of subculture (especially the punk rock subset), and a lover of soccer, which in it's own right is subculture, I really don't care. Worthy of note is the inclusion of New England supporters and especially the inclusion of the logo of our friends the Midnight Riders.

Those of you uninitiated may just be wonder who the hell Black Flag is... guess what here's a primer...








Black Flag is one of the seminal bands of the early punk and hardcore scene in the United States.  The message of Black Flag is one that helped drive the anti-authority punk rock subculture in the US, and inspired many of the earliest punk band hardcore bands. Started in 1976 in California the band is respected and followed world wide. In 1980 Henry Rollins became he lead singer, Rollins now is well known in his own right as a author, television and radio host.

And because we are a New England based blog... here's Black Flag at UMass Amherst in 1984.

Revolution Advertising-Where We Are, Where We Should Be... TV/Video

So we covered the marketing campaign that the Revs rolled out a few weeks ago and we said that we would post the TV spot when it became available. Well we just noticed that it became available today. So we have our thoughts on it which basically comes down to, good concept... poor execution.

We took a look at some of the video work that other teams have done around the league. We won't sit here and go into a long winded discussion on video production (though we could) we think the other videos speak for us. Revs marketing staff.. this isn't a rip on you but consider it a kick in the butt, although we sadly also have our suspicions that there isn't the money in the budget to pull off some of what other have done; there is nothing that the marketing staff can do about that... For a team that has been struggling to get close to 8000 for attendance in the past couple of games we hope that more is put into raising the brand awareness and identity in the area...